Kirkpatricks Evaluation Model

Kirkpatricks' evaluation model

Reasons for Evaluating Training

⦁ To identify the program’s strengths and weaknesses. This includes determining if the program is meeting the learning objectives, if the quality of the learning environment is satisfactory, and if transfer of training to the job is occurring.

⦁ To assess whether the content, organization, and administration of the program including the schedule, accommodations, trainers, and materials contribute to learning and the use of training content on the job.

⦁ To identify which trainees benefit most or least from the program.

⦁ To assist in marketing program through the collection of information from participants about whether they would recommend the program to others, why they attended the program, and their level of satisfaction with the program.

⦁ To determine the financial benefits of training versus non-training 
investments.

⦁ To compare the costs and benefits of different training programs to choose the best program.